Image & reputation
Image & reputation
AMI Consulting is able to carry out image and
reputation studies for clients. Such studies are carried out
usually to provide a quantified and logical view of a company's
position in the marketplace. Typically both personal and telephone
interviews are carried out with existing and potential customers
with a view to determining the client's image and performance on a
range of criteria such as:
·
Quality and range of products
·
Technical knowledge and service
·
Sales and marketing effectiveness
·
Customer service
·
Delivery and logistics
·
Pricing
·
New
product development
·
Resolution of complaints
This type of analysis is used by companies to provide vital
benchmarking data that they can use to improve their product
offering, service and market position.
To find out more about AMI's work on image & reputation
please contact Andrew
Reynolds