Our new report Collation Shrink Film Europe 2022 provides critical insight and analysis of the current state of play and future outlook for the collation shrink film market in Europe. The report reviews the supply and demand picture by country and gives an in-depth update on end use application trends, resin developments and their influence on growth dynamics.
Traditionally utilised to fulfil a secondary transit packaging role, recent years have seen collation shrink develop a strong point of sale presence to provide customer convenience when buying multiple items as well enhancing on-shelf appeal with full face printing opportunities.
Packaging for alcoholic and non-alcoholic beverages is by far the largest end use application for collation shrink film, followed by food. However, film suppliers to these categories are facing growing competition from cartonboard alternatives for point of sale packs which several major brand owners have switched to in the face of continuing consumer anti-plastic sentiment. For the same reason, for some products collation shrink films are being removed entirely, with a multi-buy discount applied at the till point. The report explores how these factors and others are influencing market demand by application.