For those who may not be familiar with Hamilton Perkins Collection, could you introduce the business and tell us what inspired you to create a brand centred around recycled materials?

Hamilton Perkins Collection turns reclaimed and discarded materials into reimagined repurposed products through the HPC Archive. We create limited, numbered editions from materials including retired event signage, decommissioned branded goods, and reclaimed apparel.

I was inspired by the amount of valuable material being discarded and the opportunity to give it a new purpose. We see waste as the beginning of a new product story rather than the end of a material’s life.

Sustainability has been at the heart of your business since day one. What first sparked your passion for circular design, and why did you decide to focus on transforming waste into premium products?

I became interested in circular design because it is unexpected and it challenges the idea that products should follow a straight line path from manufacturing to end of life. There is an abundance of value and utility to be recovered from these leftover materials that are considered waste.

We focus on premium products because design can change how people see reclaimed materials. The value prop is to show how products get made from these materials can be desirable, durable, and commercially valuable.

You've worked with globally recognised organisations including HP, Nordstrom, West Elm and Zappos. How have these partnerships helped demonstrate the commercial potential of circular products?

It shows us the proof of concept and that we can work at scale to meet the expectations of major organizations. We have shipped our work across more than 40+ organizations for executive gifting, employee milestones, event hospitality, and legacy collections.

Our work with brands also shows that retired materials can become valuable products that extend the life of a brand’s identity. For example, we transformed sports merchandise into commemorative duffel bags that were delivered back to a major brand.

We were excited to win the NBA All-Star Pitch this year, which validated our work in the sports industry. 

Textile waste continues to be one of the fashion industry's biggest challenges. Where do you see the greatest opportunities for brands?

I see a major opportunity for brands to treat existing materials as a starting point or asset for a revenue channel instead of a waste problem. Retired merchandise, event materials, uniforms, samples, and production excess can usually be redesigned into useful products.

The best opportunities combine material recovery with good planning, thoughtful design, and transparent storytelling. Brands can support their sustainability goals while giving customers, employees, and partners a stronger connection to the brand’s history.

You were recently selected for Pharrell Williams' Black Ambition Alumni Edge Program. What does being chosen for the program mean to you and Hamilton Perkins Collection, and how do you see it helping accelerate the next phase of your growth?

Being selected is a major recognition of the potential of Hamilton Perkins Collection and the importance of building new models around circular materials. The program continues to provide us with valuable support, perspective, and community as we continue to grow.

We see it as an opportunity to strengthen our operations, expand our product development capabilities, and reach more organizations with reclaimed-material solutions. It will help us continue building a broader platform for transforming overlooked waste into useful, premium products.

Looking ahead, what's next for Hamilton Perkins Collection? Are there any new products, collaborations or initiatives you're particularly excited to share?

We are continuing to grow the HPC Archive with new limited and numbered edition products made from reclaimed materials. We are also developing new products and collaborations with organizations that need to rethink their materials. 

We are excited to keep expanding our material research so people can better understand what is possible when they are given a new purpose.